Case Study Common Thread is a global movement for community-based slum upgrading and prevention, responding to rapid urbanisation and the global housing crisis.

I helped founder/ director Jason Moses shape his client discovery strategy for the initial research and development stage of PeopleTapp, an impact management mobile application for community-based building projects.

By using a strength-based approach, he was able to uncover and identify with precision the scope of customers’ aspirations and existing strengths.

“After practicing in the global development sector for 10+ years, Marjolein’s approach re-oriented my perspective from rushing to identify problems, needs and solutions, to instead visualizing the best possible outcomes, harnessing strengths and steps to achieve them. This approach is now the undercurrent in everything we do, and invaluable for our organization’s core values.”

Jason Moses,Founder/Director,